Startups don’t fail for lack of effort They fail for lack of clarity
A few months ago, I met a young founder who had built a fantastic product. His team had spent months perfecting every detail—design, features, backend, all of it.
He said to me, “We’re ready to launch. Just need help getting users.”
So I asked, “Who’s your ideal customer?”
He said, “Well… we think it’s mid-sized retailers.”
“Think?” I asked.
He smiled, a bit unsure.
We ran a quick research sprint—just a few interviews, a competitor scan, and a market snapshot. The result? His ideal customers weren’t retailers at all. The real demand was coming from logistics aggregators, a completely different segment.
He changed the pitch. The pricing. The outreach.
Within weeks, things started moving.
This isn’t a rare story.
In fact, it’s one I see over and over again.
Startups don’t fail because they don’t work hard.
They fail because they guess who they’re building for.
- Lack of market clarity (Target Customers)
- Right products and market need gaps
- Poort Go to market fit
- Lack of competition offerings and hence unable to create product differentiation
- Unwanted expenditure on Customer Acquisition, which is some times not sustainable
- No business direction or plan and hence Investors pressure
- Business / Regional expansion misfit
Startups don’t fail for lack of effort. They fail for lack of clarity.
Market research isn’t a cost — it’s a shortcut to building the right thing, for the right people, in the right way.
If you’re building something — don’t skip the insight stage.
It’s the smartest move you’ll make.
We are Growbet Partners — a research-driven consulting firm delivering highly personalized business solutions.
We bring clear, actionable market insights to help companies make informed, confident decisions and expedite growth opportunities in complex markets.
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